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Schick Hydro Promotes ‘Escape Room’ at Comic Con

The brand’s team is at the interactive zone in San Diego’s Petco Park during the convention.

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By: Marie Redding

Senior Editor, Rodman Media


Schick Hydro is unveiling the “Schick Hydro Escape” – the brand’s first immersive experience at The Interactive Zone in Petco Park – during Comic-Con San Diego 2017.  

The one-of-a-kind escape room will take visitors through a series of interactive challenges — with the Schick Hydro superhero Hydrobot razor. Fans will also be able to rest and recharge in the dedicated Schick Hydro Lounge, featuring professional barber shaves and custom swag.  

The “Schick Hydro Escape” is based on Hydrobot’s backstory, which was released in a new, limited-edition digital and animated comic book – “Schick Hydrobot and the Transformers.” To escape the room, Con-goers must work together on a series of interactive puzzles and physical tasks.

Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care, says, “We’re excited to further immerse fans into Hydrobot’s history…giving them an entertaining opportunity to crack a series of codes in a memorable adventure game. The “Schick Hydro Escape” features hidden clues that require both physical and mental agility and unique elements like holograms, allowing Con-goers to truly take part in our superhero’s world.”

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